How Does SEO Work – A Basic Overview

seo-red-and-white-lettersInstead of using PPC traffic to find targeted visitors for your products, you might want to consider search engine optimization as a viable alternative. This type of marketing involves the use of a website showcasing your products, with multiple pages that are targeting individual keywords. This process can be much slower regarding generating traffic as it will take some time to move your pages to the top of the search engines for specific keyword phrases. However, you can use videos to accelerate this process, as well as social media, making this a very versatile way of generating targeted visitors. Let’s take a look at how does SEO works, and why you should consider using this online marketing strategy.

What Exactly Is SEO?

This is a group of specific strategies designed to rank a website in the search engines so that people can find you and your business when they search for specific keyword terms. It is tough to rank for keyword phrases that are three words or less, and much easier when targeting longtail keyword phrases which are greater than three words in length. The easiest to rank for our local keyword terms, something that many local businesses have come to realize which is why the local SEO has become so popular. There are two sets of strategies that are used, each with individual techniques, which can help get your website to the top of the search engine listings.

On-Site And Off-Site Search Engine Optimization Strategies

First of all, there are on-site search engine optimization strategies which target your website. Your goal is to add unique content to every page, embed videos on each page, and also add images related to the products that you are selling. You need to interconnect all of the related pages through links within your website, and place outbound links to authority sites ranking for keywords that you are targeting. Off-site optimization is the link building process, specifically creating backlinks on different Web 2.0 properties. These techniques should be done simultaneously, allowing people to generate substantial gains on the search engine listings, eventually achieving a page 1 position.

Advanced Strategies Using Videos And Social Media

Finally, you need to incorporate the creation of videos that will be placed on your YouTube channel. These same videos can be embedded on your website, allowing you not only to benefit from integrating them but also ranking them quickly on the search engine listings individually. Social media sites are often searched first by the search engine spiders, looking for new content to index. By placing links on Facebook, Twitter, and other social media platforms, you can begin to increase your chances of ranking even faster.

These simple strategies can be implemented either by the webmaster, or they can hire somebody to do this for them. Either way, it will be a fantastic way to generate traffic both short-term and long-term, without having to pay for expensive PPC traffic on a regular basis.